If you’re a financial advisor, here’s how to use a marketing funnel on the Web to create a path connecting you with your target clients or niches.
Maybe your target is 50- to 65-year old teachers with at least $500,000 of qualified plan assets, retired doctors in your locale, or retired military officers. Whoever it is, you create the marketing funnel by offering valuable content to them—videos, articles, and tweets.
Once a month or once a quarter, you create a video or article with helpful ideas for dealing with financial issues crucial to your target client—something like, “The Five Biggest Financial Mistakes Business Owners Make In The Decade Before Retiring.”
When a business owner stumbles upon one of your free reports, he can read it and submit his email address to sign up for your free email newsletter. Later, you market webinars to your target audience. Eventually, you become a trusted source of information and get hired by some of these people.
The funnel relies on search engines to bring you leads. That’s because videos and articles about your areas of expertise are indexed by search engines. The more intelligent content you post, the higher the likelihood of getting traffic from your target market.
When a pre-retired professor has made one of the five biggest mistakes addressed in your articles or wants to avoid those mistakes, he is going to search for a solution to his problem on Google. Your site stands a chance of coming up in his research. Your success largely depends on how trusted you are as a source of information.
The biggest factors establishing yourself as a trusted source are how many sites link to your videos and articles and the trustworthiness of those websites.
The number of external links to your website and the trustworthiness of those sites are measured by Google’s algorithm and determine your ranking in search engine results.
If The New York Times links to articles and videos you create about financial planning and wealth management for doctors, that’s better than if small town newspaper does it. And if 20 important sites like The New York Times link to you, that’s better than if just two do it.
Advisor Products helps financial advisors do this kind of marketing.
We can provide you the content on an ongoing basis. Or, if you’re on a tight budget, you can hire us only to establish the framework enabling you to easily post content that you create.
For more ideas, see videos we offer about search engine optimization in the Learning Center of the Support Section at www.AdvisorProducts.com or call 516 333 0066 #224.